Direct Corporate Clothing & Incorporatewear are now moving forward as Workwear Uniform Group
How we’ve marched forward from 1999 to become the largest independent PPE, technical workwear and bespoke uniform group in the UK.
Spearheaded by renowned designer Jeff Banks CBE, the business set out with a specific ethos: to bring inspiration, style, and commercial practicality to corporate workwear. Barclays Bank was the first cornerstone client to come onboard.
Founded in 1999, Direct Corporate Clothing began as a technical workwear and PPE focused supplier, primarily aiming our solutions at B2B organisations.
Gradually extending our offering over the years, we became incorporated in 2007 with other businesses owned by the Sohal family.
From 2008 – 2015, we continued honing our craft, developing sector-specific expertise and supply chain resilience which paved for the way for many large account wins.
As we continued to gain market share, we made our first strategic acquisition to further accelerate our growth, acquiring Leeds-based The Business Wear Company.
Further notable contract wins and the expansion of our start-to-finish managed contract offering saw us recognised as the fastest growing company in Sandwell.
In 2021 we acquired corporate clothing and bespoke uniform supplier, Incorporatewear.
Incorporatewear specialise in bespoke, precision crafted uniforms across a diverse range of sectors and this purchase would lay the foundation for our eventual transition to Workwear Uniform Group.
In 2023, Workwear Uniform Group Ltd (WWUGL) was established, with Direct Corporate Clothing and Incorporatewear joining other brands as part of the new company’s cradle-to-grave workwear offering, spanning sourcing and design to manufacturing and end-of-product-life processing.
WWUGL is now the UK’s largest independent PPE supplier.
Significant investments in a new automated warehouse, new business management systems and online ordering portals are paving the new way for a new era at Workwear Uniform Group, underpinned by industry-leading customer service and operational capabilities.
To deliver the excellence and skill of the group’s customer-facing divisions – Incorporatewear and Direct Corporate Clothing – to all customers, in Q3 2026 the brands joined forces and now move forward under one name – Workwear Uniform Group.